Balmain Textile Assignment free essay sample

So Balmain started in 1934 to work for the fashion designer Edward Molyneux. Edward Molyneux was known for his extravagant clothes, and a bit over the top style, he was one of the greatest couturiers of that time. Balmain worked for Mr. Molyneux for 5 years. In 1939 Balmain worked for Lucien Lelong where he worked side by side with Christian Dior. Finally in 1945 Balmain was able to open his own fashion house. He designed a ‘new French style’, which was definitely influenced by a post war style. The woman who wore the clothes would represented an active, confident and elegant women. This look and woman was later known as the ‘jolie madame’. It was often compared with the ‘new look’ of Christian Dior, where the waist of the woman is small and where she wears a long bellshaped skirt. In the 60’s Balmain started to experience more with different kind of fabrics, he was clashing and melding new shapes and styles. We will write a custom essay sample on Balmain Textile Assignment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He dressed a lot of movie stars like Bridgit Bardot, Sophia Lauren and Joshephine Baker. So his clientele where people with a lot of money. But in the 70s he broadened his clientele by making also a ready to wear collection. His designs where filled with elegance and slender lines. He developed his company by designing uniforms for the Singapore airlines and he also developed perfumes. In 1882 Balmain died. (1950) (1960) (1970) (1980) After the dead of Pierre Balmain: After the dead of Pierre Balmain the house was managed by Erik Mortensen who was the ‘right hand’ of Pierre Balmain. He kept the style and identity of Piere Balmain by keeping the classical style and luxurious designs. This was also transferred when Herve Piere (in 1990) was creative director. In 1993 Oskar de la renta was the creative director of Balmain, who kept the classical Look and the ‘jolie madame’ look. Gillet dufour (1998) replaced his position, but was later in 2002 replaced by Laurent Mercier. Balmain hit a rough patch and closed for 2 years in 2004. It was in 2006 when Balmain was reinvented. Balmain became more modern and edgier. This was when Chrisophe Decarnin was the head of the house Balmain, now Balmain came to be known as a glamourous, sexy and rock style brand. The dresses became shorter, tighter, edgier and sexier. In that time the famous Balmain jacket was invented, with the broad shoulders. Finally in 2011, Chrisophe Decarnin left the position of creative director and was replaced by Oliver Rousteign, who kept the edgy style. Roustaign added a bit more retro look and also some glitters of the 70s. (Erik Mortensen for balmain) (Oskar de la renta for balmain) (lauren Mercier for balmain) (Christophe Decarnin for Balmain) 2) Brand Identity amp; Style Objectives and style: So if we look at the history and style from Balmain, we see that the style changed from classical and elegant to sexy and edgy. The two different styles have in common that the clothing are designed for confident woman with a luxurious lifestyle. Now Balmain is mostly known for their broad shoulder jackets and their rock edge they give to the close. They are also known for their sexiness and use of leather. This season leather was again used, but also a lot of denim. So to conclude the style is now in general rock, sexy and edgy. Balmain has two lines, one for men and one for woman. The brand is a luxury brand. The price range varies from 1000 and up. This means that they have the enough money to spend on good quality fabrics.